SEO for Doctors – How to Adapt SEO with the Changing Times
In the present age of mobile smartphones and technology, search engine optimization (SEO) is the widespread way for promotion, advertising, and marketing. If you have an SEO strategy in place, it can make a significant difference between “treading water” and actual growth.
SEO strategy is valuable in every field for every profession, and doctors are no exception. It helps in successful marketing their practice. A strategic approach can give you results. In the past, medical practices were spread with word-of-mouth referrals and repeat patients. Now, online methods are the number one marketing way.
Think to yourself, when people need a doctor, where do they first turn. You guessed it right, they google it. SEO helps doctors widen their audience, enabling them to build a long-lasting reputation.
You may have heard of this term, but there are chances you might not know about it very well. So, let’s take a look at what it is. It means your website ranks on Google searches. You have used google for many things, haven’t you? You have seen various websites popping up, as a result, those are a result of SEO rankings. The first results have higher rankings than the ones occurring below.
SEO is built up by making a high-quality website and creative content, but the entire process is more complex and labor-intensive. For this very reason, many medical professionals hire marketing agencies for handling SEO so that doctors can focus on their patients.
Medical SEO is specialized to help medical professionals to improve the visibility of their website on Google or any other search engine. It is an SEO for doctors exclusively.
As the ranking of your website improves, you are able to get more and more customers. The most effective way of doing this is to do content marketing and blogging. For instance, try writing on various health conditions your patients might be suffering from. You can also try answering the questions patients face frequently so that they can be more comfortable with you even before meeting you in person.
Patients Using Google Search
No matter what corner of the world you are in, it is very likely that the internet has reached there. And according to the latest studies and data, it is shown that more than three-fourths of the population look online prior to making an appointment. This high number shows that SEO will be seeing upward growth in the coming years.
In most cases, patients use search engine results according to the health issue they have been facing. If you are the one to answer the patient’s question first, they are more likely to book an appointment with you.
Why should Your Ranking be on the Top?
It is widely known to everyone that Google is the first choice of everyone whenever they need something or some service. According to studies conducted, it has been found that:
- Most people don’t even scroll past the first page
- Many patients only visit the first few web pages that show up
- A fraction of people click on the first result
It means if your webpage isn’t at higher ranks than your competitors, you are missing potential clients. If your ranking is on the first page, the traffic increases.
SEO as Compared to Other Marketing Methods
Let’s take a look at the benefits that SEO have over traditional marketing methods:
When your website appears at the top of the webpage, it gives a sense of credibility to the patients. Patients can trust you with your medical practices.
Low Cost and Reduced Time
When more and more people view your website, you get more opportunities to build relationships via email marketing.
SEO is designed to have long-lasting results. Ads only run for some time, but SEO helps you gain potential patients for a long time.
All of this doesn’t mean that Google ads and pay-per-click campaigns aren’t worth it. It only means that the best outcomes are received when SEO for doctors is used simultaneously with the two.
If you also want to grow your medical practice, SEO is one of the best strategies you can invest in to ensure a stable influx of new patients.