Logo making – A subject of Graphic Designing
Logos are the key factors for any business or branding. It sets as a quick reminder about the firm or the product and also helps to determine the purpose of the product. To start up with a logo making one needs to have some thinking or thought behind it. Thinking of a creative idea plays an important role in designing of a logo. The thinking and creative aspect of the designer might determine how closely the logo is linked to the product or business. There are various online sites available for the purpose of logo designing. A good logo is one which is appropriate to its company’s purpose or the product it works for. To design a logo, one needs to prepare a process on which is to be worked upon.
Things need to be followed while logo designing:
- Design flow: A designing flow should be followed in the process of logo creation. Firstly designer much has the idea of the background of the company or the product for which logo is to be designed. A designer may question the client for certain queries so as to understand his requirement. Then the designer must do the research to get new ideas of innovation, further by combining his creative view a prototype of the logo should be made and shown to the client. Thereafter, client review may add to the new look of the logo. Then creating a complete look of the required logo.
- Pricing for the designer: The company for which logo is designed has a certain level of expectations, it depends on the designer to what level does he/she meets to it. Pricing can be determined by the actual talent or skills a designer my show in the project developed. The designer must have knowledge of what is the market rate of his designs and what does he/she possess in oneself that others cannot provide, why he/she stands out so that the money demanded should be paid to him. The designer should also be clear of the pricing of resources used by him are covered up by the pricing designer gets from the client. But designer should also be clear that his demands of work should not increase the apt amount for his work. In that case, a client may switch to other designers, so, the designer should be smart enough to keep his client intact with him at a good value of the amount paid by the client.
- Cosmetic touch to the logo: Use the color scheme which can become a brand or can shine out. One should use the colour combinations very carefully so as to avoid being unattractive. The designer should avoid using excessive eye catchy fonts this may result in a weak design as it may come out from its genre of being a representative of a brand. Typography a crucial aspect that needs to be carefully studied before the typeface used as too fashionable typeface may not meet up to the expectations and logo is something which is carried out for long time duration.