How Do White Label Reseller Programs Work?
Smaller business enterprises and organisations that do not have enough in-house resources for SEO services often prefer to hire an external agency that has a good reputation in providing white label services. Partnering with such a brand or agency can help a business enterprise in equipping themselves with backlinks, technical SEO services, or creation of completely optimised content. Expansion of the SEO services being offered can be a good way of hiring new employees.
If a business enterprise decides to provide larger and better SEO fulfilments they can efficiently keep up with their competitors. The white label SEO agency would include the detailed metrics and monthly reporting to their strategies in order to attract more clients towards the business. Some of these agencies even advise the business owners to meet and interact with their esteemed clients or customers to increase their reliability.
How does the white label reseller program work?
The way in which the agency and their white label provider would cooperatively work and function would depend mostly on the type of provider that the business and its owners have chosen. It is also important to note that the kind of relationship shared between a company and their SEO agency would depend on different factors along with the different types of SEO services they need to fulfil. The concept of white label reseller program would involve:
- Account Management and client relationships: It is often seen that when a business enterprise makes the decision to join hands and work with an SEO agency, the parties must decide who would be responsible for account management and client-facing work. Usually, the provider of customised white label SEO services or the agency would be responsible for handling the different optimisations of SEO campaigns and deliverables. In some other cases, it is seen that the account management and client relationships are white labelled through which the white label providers or partners would personally interact with the clients of the company on their behalf. In simple words, these providers would act as the extension of the agency just for the search engine optimisation services. White label SEO services have proved to be of great help to business enterprises because they have not only made themselves look like an expert in the field of SEO but they have also ended up saving a lot of money that they might have to pay otherwise to a qualified expert of these services.
- Sales enablement: Clients often mention agencies that would be interested in exploring search engine optimisation or SEO as a marketing channel. But usually, the agencies do not have the necessary collateral to prove their expertise and experience to the esteemed clients and sell the SEO services to them. This is exactly the part where the white label SEO agency is needed the most. The provider of white labelled SEO services through white label reseller programswould be completely responsible for supplying the company with case studies, market research materials and reports, pitch decks. All of these services would be branded and sold under the name of the company that even making it quite convenient for the company to efficiently pitch and close sales.
The agencies sometimes even close the sale on behalf of the company from a telephone.
- Partnership or services?: A provider of white label SEO services for agencies would be responsible for offering specific services to their clients through link building or managing their content on the page. There are certain specific white label reselling programs that allow agencies to offer a wide range of SEO services through their various packages that can include campaign insights, reporting on a monthly basis, unique strategies and several others.